Studies suggest improved ways of encourag wearing of masks to minimize Covid infections

Moral reframing of messages about mask-wearing during the COVID-19 pandemic Scientific Reports - Moral reframing of messages about mask-wearing during the COVID-19 pandemic Nature

Moral reframing of messages about mask-wearing during the COVID-19 pandemic (Nature) When communicating about political issues, messages targeted to resonate with the core values of the receiver may be effective, an approach known as moral reframing. ... Anti-mask attitudes were stronger in conservatives, and were associated with increased concerns for in-group loyalty, national identity, and personal liberty. ... Messages framed in terms of loyalty, with appeals to the protection of the community and America, were effective in reducing anti-mask beliefs, compared with unrelated control messages and messages delivering purely scientific information, and these changes in belief persisted for at least 1 week